I heard a story once of a factory in Asia built for use by a western company. The highly seismic area was prone to large earthquakes, so to avoid losses through downtime the factory was built to the highest standards. When a large earthquake came, the factory was in good shape and able to open the next day. However, no one turned up to work. The staff had been made homeless, lost loved ones, were injured or some even killed. From this example it becomes obvious that strengthening works, but the effects of disaster are wider spread and, in order to achieve resilience, investment and strengthening needs to consider multiple aspects.
Recently, a headline used by Care International struck me:
'Fixing the Inefficiency of Compassion'.
The article highlights the ineffective use of funds in the aftermath of disasters, when the same money could protect so many more people and therefore avoid suffering by many. A previous blog post of mine explains that 'for every $1 spent on disaster preparedness, between $2 and $7 is saved in disaster response'. There are various other values calculated by different institutions but the commonality is that it is always better value for money to invest in DRR than to spend on post-disaster recovery.
But how do we fix this inefficient spending? How to we encourage aid donations to be made when there isn't yet suffering. Is it enough to say "Your dollar will go further if you give it now, before hurricane season". Would you donate then?
The organisation Build Change is one example of a proactive organisation that aims to protect communities, instead of helping to 'pick up the pieces'. They have a wealth of technical resources, inspiring projects and opportunities to be involved.
Supporting a charity like gives you the best value for money, almost like a bargain and we all love a bargain.
